- Client
- Precision Evolution Global
- Sector
- Life sciences events
- Contacted
- Partnership and marketing leaders
- Method
- Email and phone follow-up
- Timeframe
- Eight weeks
The client
Precision Evolution Global runs life sciences summits, including events in Boston and Zurich. Companies can sponsor or exhibit at them.
The goal
The events team wanted to meet possible sponsors: companies whose products or services suit a clinical trials audience.
What we did
We made a list of clinical research service providers and technology companies, and found the people in charge of partnerships or event marketing. Our first email described the summit and asked if they wanted to reach that audience. We followed up by phone. The ones who were interested met the events team to talk about the audience and the sponsorship options.
The result
- 240people contacted
- 15were interested
- 6meetings held